Apple previously offered a similar free service which they called iTools, ending when .Mac debuted. Mac users had varied responses to this move. Critics called the .Mac service overpriced and did not appreciate that subscribers of iTools who did not subscribe to .Mac lost their @mac.com email address. Advocates cited TANSTAAFL and the arguably improved services.
All iLife applications (iPhoto, iMovie, iTunes) are integrated with .Mac, allowing .Mac members to share their movies, photos and personal files through the iDisk and .Mac homepages.