Until its closure in February 20, 2002, it was the largest publication for English-speaking Asian Americans in the United States, with bimonthly readership exceeding 200,000 in North America.
Though well known and influential in the Asian American community, it was never profitbable in its 13 year existence.
In November 1999, it obtained US $4.5 million in venture capital funding, and the company was renamed aMedia, reflecting a branching out into Web publishing. Unfortunately, this change came right as the dot-com boom was turning to bust. In early 2000, right after announcing their move to a 20,000 square foot office in San Francisco, the stock market nosedived. In a desperate attempt to recover, they merged with Click2Asia in November 2000. After a tough shareholder fight, the merged company was shut down in 2002.