Advergaming normally falls into one of two categories. In the first a company provides interactive games on its website in the hope that potential customers will be drawn to the game and spend more time on the website, or simply become more product aware. The games themselves usually feature the company's products prominently.
In the second form games are published in the usual way that are intended to interest the player in the game's subject and cause them to investigate further. The subjects may be commerical or political. Examples of the second form of game include America's Army, intended to boost recruitment the the U.S. Army, and Special Force, intended to promote Arab resistance to the state of Israel. Games themed for a specific sporting organistion such as NFL or Formula One racing can also fall into this category.