In the 1960's the tremendous popularity of the Beatles and the Rolling Stones led to the use of larger venues to accommodate audiences. By the 1970s the ability to perform for huge crowds in sports arenas and stadiums became a prerequisite for rock stardom.
While many groups toured in massive venues, the term "arena rock" is usually used to refer to 1970s hard rock groups that occupied a middle ground between the heavy metal sound and the softer adult oriented sounds of country rock and the singer songwriters of the decade. Bands such as Boston, Journey, Kansas, Styx, Foreigner, and perferomers such as Peter Frampton and Eddie Money directed their appeal to a young white American audience who favored bombastic, anthemic rock. Critics never favored these groups, "arena rock" has long had a pejorative connotation, but their records sold in the millions.
The rise of MTV and New Wave adversely affected many of these groups, but some continued to be successful in the 1980s. Hair metal bands such as Bon Jovi and Warrant, in retrospect, are essentially a continuation of this style and sound. But "arena rock" retains much of its pejorative meaning, as some popular "alternative" groups of the 1990s such as Stone Temple Pilots were tagged with this label by dismissive critics. In the early 2000s Creed were similarly labeled.