Billa is owned by Rewe Group, which also operates XXL and Selgros outlets in Romania. Billa is one of the most widespread supermarkets in Romania, opening its first store in Bucharest in 1999. Since then, it has opened stores in Timisoara, Arad, Craiova and Ploiesti, as well as a second store in Bucharest. Despite having only six stores as of 2001, it is wide spread and set to expand further. Billa aims to have opened 50 stores in Romania by 2005, a goal, which at the current moment, seems achievable, due to the rate at which they are building these supermarkets.
Billa's stores are generally referred to as hypermarkets, due to their huge size and surroundings. For example, Billa's newest Bucharest store has an area of 2000 sq. metres, with a parking lot for 200 cars, employing 100 people and selling 7500 products. The company's marketing motto is Billa - Cel mai bun pentru mine (Billa - The best for me), which outlines the nature of the chain, which is to provide the best quality products at low prices. Along with a huge amount of investment in the Romanian market, Billa recorded a profit of 59.9 billion lei (1.6 million euro) in 2001.
Billa in Romania
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See also Supermarkets in Romania, XXL, Selgros