In addition to its roots, the brand is distinctive because of the ingredients and distillation process used in the manufacture of the product. The ingredients are unique in that along with the traditional juniper berries, nine other spices and plant extracts are used.
The distillation process used is remarkable because instead of distilling a mixture of the grain spirit and flavouring components as is normal, the spirit is distilled, and the alcohol vapours are passed through bundles of the herbs and spices in order to gain flavour and aroma.