The first "automobile" Carl Borgward designed was the Blitzkarre, a sort of three-wheeled motorcycle with only two horsepower. In 1929 he became the director of Hansa Lloyd AG and lead the development of the Hansa Konsul. In February 1937 came the new Hansa Borgward 2000 and in 1939 the name was shortened to Borgward 2000. The 2000 model was followed by the 2300 that remained in production until 1942. After WW2 the company presented the Borgward Hansa 1500, which was followed by the Borgward Isabella starting in 1954. The Isabella became the most popular model and remained in production for the life of the company. In 1959 the Borgward P100 was introduced, with its impressive hydrualic suspension.
In 1961 the company went into bankruptcy and in 1963 all manufacturing equipment for the Borgward Isabella and P100 was sold to Mexico where production was continued until 1970.