The most famous aspect of the company were the five free shares that were distributed to all British Columbians, to promote investment in the province, and earn back a profit to the buyer. British Columbians and investors were encouraged to buy more, which they did.
The company expanded, and bought a numerous mining and logging installations.
Unfortuatly, because of the North-East Coal debacle, which resulted in the creation of Tumbler Ridge, the company ran into financial trouble. Investors saw their thousands of dollars dwindle to pennies.
The company was eventually bought out by Jimmy Pattison.