Burma-Shave
Burma-Shave sold a brushless shaving cream in the
United States, starting in the
1920s. They utilized the
billboard as an advertising gimmick. Four or five consecutive billboards would line highways, so they could be read sequentially by motorists driving by. Burma-Shave sign series appeared in all of the
lower 48 states except for
New Mexico,
Arizona,
Massachusetts, and
Nevada.
Examples of signs:
- A peach / looks good / with lots of fuzz / but man's no peach / and never was / Burma-Shave
- Does your husband / misbehave / grunt and grumble / rant and rave? / shoot the brute some / Burma-Shave
- Don't take a curve / at 60 per / we hate to lose / a customer / Burma-Shave
- Every shaver / now can snore / six more minutes / than before / by using / Burma-Shave
- He played / a sax / had no B.O. / but his whiskers scratched / so she let him go / Burma-Shave
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