Through mergers and expansion, Forte converted the Forte group into a multi-billion pound business. His group included the Little Chef and Happy Eater roadside restaurants as well as Crest, Forte Grand, Travelodge and Posthouse hotels. Forte was the CEO from 1971 and Chairman from 1982 (when his son Rocco Forte took over as CEO).
Charles passed the full control to Rocco in 1993, but soon the Forte group was faced with a hostile take-over attempt by Granada. Ultimately rival Granada succeeded with a 3.8 bn pound tender offer.
Charles Forte was awarded a peerage in 1986.