CoverGirl
CoverGirl is a brand of
makeup, founded in
1961 by Noxell and acquired by
Procter and Gamble in
1989. Originally offering only six products ("medicated face make-up," in keeping with Noxell's product theme) it took off in
1976 due to an advertising campaign featuring
Christie Brinkley. The company vastly diversified its product line, and Brinkley's contract with CoverGirl, which lasted 20 years, was the longest in the history of the
modeling industry.
See also: cover girl
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