Creeping featurism

Creeping Featurism is a phrase used (usually within the sphere of computing and information technology) to describe the (often erroneous) idea that more features make a thing or product better than the previous version. The negative connotations of "Creeping Featurism" principally indicate the "enhancement" of a product with spurious features which have been added with little consideration for any putative benefit or, more customarily, disadvantages.

A related term, feature creep, describes the tendency for a software project's completion to be delayed by the temptation to keep adding new features, without a specific goal.

This phrase is sometimes rendered as the Spoonerism "feeping creaturism", which brings up the image of each new feature being a small creature which runs around going "feep, feep".