DaimlerChrysler
DaimlerChrysler AG of
Stuttgart, Germany is a prominent
automobile and
truck manufacturer, formed in
1998 by the buyout of the
Chrysler Corporation (USA) by
Daimler-Benz (Germany).
The merger which was announced on
May 7, actually took place on
November 12. At that time it was presented with marketing portraying as a "merger of equals" -
The company produces cars and trucks under
Mercedes-Benz and
Chrysler brands. Other car brands offered are:
Smart and Maybach on the Daimler-Benz side,
Dodge and
Jeep on the Chrysler side. The company also owns a substantial share in the Japanese car company
Mitsubishi and the car operations of Korean manufacturer
Hyundai.
As of 2002, the merged company appeared to run two independent product lines, with few signs of corporate integration. In 2003 however, it was revealed by the Detroit News that the "merger of equals" was, in fact, a buyout. This news came forth as new products such as the Chrysler Crossfire (using extensive Mercedes parts) and the Dodge Sprinter (a rebadged Freightliner Sprinter van) came to market. Future cars are to share platforms across all of DaimlerChrysler's brands.
Holdings
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