The series takes place in the fictitious town of Bluffington (where Doug and his family had moved from Bloatsburg) and deals with the life and imagination of title character, grade-schooler and diarist Doug Funnie, his dog Porkchop, and good friends Skeeter Valentine and Patti Mayonnaise.
Doug's older sister, Judy, is a constant source of conflict. She is a dramatic actor who always wears a purple beret.
A theme in the series is Doug's alternate comic book persona, Quailman. He has a belt worn around his head, and briefs over his pants, but is otherwise identical to Doug. Skeeter has an analogous character named the Silver Skeeter.
Doug's imagination as he reacts to various situations in his life helps to provide premises for the stories, ala Walter Mitty. One episode dealing with a visit to his dentist, for example, contains homages to Goldfinger and Marathon Man.
Notable in the series' character design is the frequent use of unusual names and skin colors. Doug is of standard Caucasian tone, whereas Skeeter is blue, Patti is orange, and bad boy Roger Klotz is green.
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