The magazine was launched under the title Language Technology by a translation company in Amsterdam, INK Taalservice. It was later renamed Electric Word and sold to a small Dutch media company. It was terminated in 1990 due to insufficient revenues.
Electric Word was one of the first magazines published using desktop publishing software. It featured avant-garde graphics by the Dutch graphic designer Max Kisman.
After the failure of Electric Word, Rossetto and his partner Jane Metcalfe moved to San Francisco, California and established Wired Magazine.