History
Fisher-Price is named after two of the company's founders, Herman Fisher and Irving Price. The other original founder was a woman, Helen Schelle. The three founders went in 1930 to the international toy's fair in New York City. They brought 16 toys with them. Fisher-Price was basically dedicated to the making of wooden toy dogs at that time. That tradition continued on for the next four decades.
During the 1960s, Fisher-Price began to produce their famous Little People line, with items such as school buses, farms, etc. hitting the markets. The Little People toys gained much popularity and quickly replaced the wooden dogs on Fisher-Prices production line. In 1969, Quaker Oats Company bought over Fisher-Price.
During the 1970s, Little People expanded to include Sesame Street characters on its line, and also the Sesame Street buildings.
In 1991, Fisher-Price became independent, and in 1993, a merger between Fisher-Price and Mattel is agreed upon, Fisher-Price becoming a unit of Mattel then.
In 1997, after Mattel acquired the Tyco Toys brand, Mattel decided it would market all of its infant and pre-schoolers products under the name of Fisher-Price.