In popular culture Forbes is perhaps best-known for its periodic lists of wealth--one lists the richest people in the United States, another lists the richest people in the world, and others list companies in a balanced way taking into account market capitalization, revenue, income, and assests (this is opposed to the fortune 500 which is based only on revenues). As it often takes considerable detective work to determine the actual wealth of an individual, Forbes' figures are widely cited as nearly-definitive.
The magazine is headquartered on Fifth Avenue in New York City. The current editor is William Baldwin; the current managing editor is Dennis Kneale; the publisher is Richard Karlgaard.
Forbes has generated at least two spinoff magazines: Forbes ASAP and Forbes FYI.
See also: Richest Canadians