The family of rappers has had several falling outs with other rappers from the Memphis area, mostly over financial reasons. HCP member (and brother of Juicy J) Project Pat was very forward about the label's intentions in an interview with Murder Dog:
Let me explain something to you. Memphis, us, Hypnotize Minds - we're not in this for the hip-hop. No way. We're not hip-hop rap. We're into the reality shit, trying to make the money shit. It ain't even about the rap; it's about the cheese. If the cheese don't flow, we lay the pens and papers down. And the drum machines will go in the car. If it ain't about no money, we don't even want to hear nothing about it. That's just being real. A lot of folks tell me I'm a rapper, but I feel that I'm not. But if that's what they want to make me, I'm for the people. It's cool. But Hypnotize Minds is not a company of rap, even though that's our business.
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