Its fleet consists entirely of Airbus A320 aircraft, although it will begin delivery of 200 Embraer 190 regional jets in 2005. JetBlue's A320's offer live multichannel television programming at every seat, delivered by the DirecTV satellite service.
Several of JetBlue's executives, including Neeleman, are former Southwest Airlines employees. JetBlue has followed Southwest's approach of offering low-cost travel, but has sought to distinguish itself with its amentities, like all-leather seating and aforementioned in-flight entertainment. In Neeleman's words, JetBlue seeks "to bring humanity back to air travel." JetBlue's success has been closely watched in the airline sector: Delta Airlines started a rival carrier called Song, and major airlines like American Airlines and United Airlines are seeking to launch their own low-cost carriers in the future. Industry pundits, however, have commented that Southwest and JetBlue's competitive advantage comes from the low costs and high outputs that the latter two generate.
JetBlue is one of only a few U.S. airlines that has made a profit following the sharp downturn in airline travel following the September 11, 2001 Terrorist Attacks.