On October 12, 1935, in Rome, he married Maria Mercedes Borbón y Orleans (also known as Doña María de las Mercedes de Borbón y Orleans or as HRH Princess Maria de las Mercedes Cristina Genara Isabel Luisa Carolina Victoria of Bourbon Two-Sicilies).
They had four children:
He was fond of the sea, and had tattoos of a marine theme from his time at the British Royal Navy.
To assert his claim to the throne, he used the title of Count of Barcelona, a sovereign title associated to the Spanish crown,
When General Francisco Franco changed the form of government in Spain to a monarchy, he characterized it as a reinstitution, but passed over Don Juan, who would have been king if the monarchy had continued uninterrupted, in favor of his son, Juan Carlos.
The Count of Barcelona renounced his claim to the throne in 1977, forty-six years after Spain had been declared a republic, eight years after being deposed by Franco and two years after his son had become King Juan Carlos.
He is buried at the Royal Crypt of the monastery of San Lorenzo del Escorial, near Madrid.