The "town" of Jurmala actually consists of a string of small resorts. From west to east, these include Kemeri, Jaunkemeri, Sloka, Kaugari, Vaivari, Asari, Melluzi, Pumpuri, Jaundubulti, Dubulti, Majori, Dzintari, Bulduri and Lielupe.
Beach at Majori. The object on the right is a changing cabin.
You can get to Jurmala from Riga in around 40 minutes using either train or bus.