Its western extremity is the eastern end of Hammersmith Road near Kensington Olympia. From here, the road heads east-north-east, past the Commonwealth Institute and High Street Kensington tube station. It forms a junction which Kensington Church Street, which runs to the north, and then continues east to the south-west corner of Kensington Gardens, close by Kensington Palace. Westward the road becomes Kensington Road.
The stretch between the Commonwealth Institute and Kensington Gardens is a popular shopping area.