According to the 2001 Census of Population and Dwellings, the usually resident population was 19,044, a decrease of 1.4% since the 1996 census. The median income recorded in the census was $NZ14,800, compared with a national median of $18,500. This might be explained by the town having 20.4% of its population aged over 65 compared to 12.1% nationally, and an unemployment rate of 9.4% (7.5% nationally).
Levin is a service centre for the surrounding rural area, plus a centre of light manufacturing.
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