Lord Venkateswara

Lord Venkateswara (also called Balaji) is considered to be Lord Vishnu himself. He is the presiding deity of the richest of the Hindu shrines at Tirumala.

About 60,00-150,000 devotees throng the temple complex everyday for the auspicious darshan (visit) of the deity. Complex queing theories and emerging technologies have been evaluated and implemented to manage the ummanageable crowds.

The temple is managed by a trust called TTD.

Laddu (a sweet) is offered as Lord's prasadam. TTD has procured machines from MICO BOSCH to automate the making of Laddus.