Love Thy Neighbour was hugely popular in the early 1970s. During that era Britain struggled to come to terms with its recently arrived population of black immigrants, and Love Thy Neighbour exemplified this struggle. It aroused great controversy for many of the same reasons as the earlier (and more subtle) Till Death Us Do Part. The views of the white male character, played by Jack Smethurst, were presented in such a way as to make him appear stupid and bigoted, and were contrasted with the more tolerant attitude of his wife. His use of terms such as "nig-nog" to refer to his black neighbour, despite being intended as ironic by the script-writers, attracted considerable criticism from viewers. The male black character was in contrast educated and sophisticated.
Love Thy Neighbour is now seen as a period piece of the 1970s, due to its dated and politically incorrect handling of issues of race. It was however released on a Region 2 DVD in October, 2003.