New World supermarkets tend to be smaller and slightly tidier than larger warehouse-type supermarkets (e.g. Countdown and Pak'n Save).
They are also more numerous throughout New Zealand, with many small towns having a New World.
New World traditionally advertises with a coupon book, delivered monthly to mailboxes, and containing discounts and specials. The cost of presentation and large employee numbers makes the average price at New World slightly higher than at some other supermarkets.