Some behaviors are actually contradictory to the label; "no true vegetarian would eat a beef steak" is not fallacious because it follows from the accepted definition of "vegetarian".
In particular, Christians are often charged with employing this fallacy when they say that no true Christian would do something. Christian is used by such a widely disparate set of people that it has very little meaning when it comes to behavior. If there is no one accepted definition of the subject, then the initial argument should be accepted as the definition for the discussion at hand.