During the 1960s, Marvel Comics writer/artist team Stan Lee and Jack Kirby introduced Thor as a comic book superhero. The character was very popular, and he remains a foundation of the "Marvel Universe" today. Walt Simonson's tenure on the series during the middle-to-late 1980s is consider its high point by many fans, as Simonson drew heavily on the Norse myths for inspiration. The graphic novelist Alan Moore is also thematically influenced by Norse mythology.
Neil Gaiman's novel American Gods touches extensively on the Norse mythos, (amongst others), and one of the central characters is called Wednesday and is subsequently revealed as the god Odin; Loki is also depicted in this novel.
Other writers who tangibly draw on the Nordic pantheon include L. Sprague de Camp, C.S. Lewis, Lord Dunsany.
In the film The Mask, the character played by Jim Carrey comes to an understanding that the mask itself may be an aspect of Loki.