In North America one of the purple varieties is sometimes known as purple mint, Chinese basil, or wild coleus (although it is not a mint, basil or coleus).
Perilla is traditionally used in Chinese medicine and has been shown to stimulate interferon activity and thus, the body's immune system. Perilla is commonly found in Asian cuisines. In Japan, where it is called shiso, it is commonly found in sushi and used in pickling. It is also used as a flavorful herb in a variety of dishes, even as a pizza topping.