Many "quote whores" are perceived as sharing positive, quotable reviews in exchange for free trips, food, movie-related trinkets and other items of value.
Reviewers using the phrase wish to voice their opinion that the other reviewers demean the profession by in effect selling positive reviews for movies that may not seem to deserve them.
One reviewer who was widely labeled a "quote whore" was "David Manning," whose quotes often appeared on promotional posters for Columbia Pictures. In early June 2001, the company admitted that "Manning" was an entirely fictional creation of their marketing department.
See also: movie marketing