Inspired by the American doll Barbie, Razanne is aimed, according to Saadeh, to help Muslim girls get self-esteem and dream. The United States media already calls Razanne the Muslim Barbie.
Saadeh hopes the doll will sell well in countries such as Kuwait and the United Arab Emirates, where it will begin selling in 2004. On the other hand, the doll is expected to sell well in Saudi Arabia, where the doll will also debut in 2004, because Saudi Arabian religious police has banned Barbie there, citing it as being a threat to Muslim values.
Apart from sales in the United States, the dolls are also sold in Canada, Germany and Singapore.