As an unknown 16 year old she came in second in a topless competition organised by The Sunday People in 1983. She soon became nationally famous and became a regular "page three girl" in the Sun newspaper, subsequently appearing as a nude model in girlie magaziness. She is 5'1" tall. Her measurements was reported as 36D-23-31 during her modelling career. In the mid-80s she started a singing career.
In 1989, she co-presented The Brit Awards with Mick Fleetwood, in a TV presenting appearance that was sui generis.
After many years of rumours about a relationship with her female manager, In 2003 Samantha Fox admitted in her autobiography published that year that she was gay, and that the rumours were true.