The customary greeting for the occasion is, "Io, Saturnalia!" -- io (pronounced "oy") being a Latin interjection related to "ho" (as in "Ho, there").
Other Roman festivals and rites include the Ambarvalia and the Lupercalia.
It has been postulated that Christians in the fourth century assigned December 25th as Christ's birthday (and thus Christmas) because pagans already observed this day as a holiday. This would sidestep the problem of eliminating an already popular holiday while Christianizing the population.