In addition to Giants' games, the stadium was home to the XFL San Francisco Demons in 2001, is the current home of the Shrine Bowl (since 2001) and college football's San Francisco Bowl (since 2002). Numerous concerts are also held at the park.
Pacific Bell, a local telephone company in the San Francisco Bay Area, purchased the naming rights for the park for $50 million over 24 years when the park opened. Pacific Bell's parent SBC Communications eventually dropped the Pacific Bell name and reached an agreement with the Giants to change the park's name on January 1, 2004.