In contrast to many other large corporations, SCI tries to keep an extremely low profile. Typically, a funeral home that is owned by SCI will not have any trace of the corporation, and the corporation does not actively publicize its existence. In many cases, SCI will buy a pre-existing funeral home with a long history and keep the name, the family history, and be otherwise invisible.
This is largely because grieving families would much rather deal with what appears to be a small mom and pop funeral home than a large corporation. This leads to the odd situation that most customers of SCI do not even know that they are dealing with this corporation.