The Company is renowned for its Chinese international newspaper Sing Tao Daily, English business newspaper The Standard, and property supplement Property Browser.
Job Market （英文虎報） , is a supplement of Sing Tao Daily, which is the first bilingual employment classified post in Hong Kong, and was launched in 1985. It contains the following information:
The local Sing Tao Daily and The Standard printed editions are provided for local readers, whereas the online edition are offered to people worldwide, for example Sing Tao USA is for readers in the U.S.
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2 Market 3 Editorial Product 4 Brand values 5 Promotion 6 Recent Development 7 The Firsts of Sing Tao Daily 8 Website 9 External links |
The parent company of Sing Tao Daily, Sing Tao Newspaper Group was founded in 1938 and is based in Hong Kong. Sing Tao Daily was first published in the same year. It is now having one of the longest publishing histories among Chinese newspapers in Hong Kong.
After opening its first international office in San Francisco in 1975, Sing Tao set up its International News Centre in New York, Los Angeles, San Francisco, Toronto, Vancouver, Calgary, London and Sydney. In all, the company now has twenty-two offices globally. These tend to facilitate Chinese all around the world as news is easily available to them outside China.
There are over 16 overseas editions of Sing Tao Daily, which are published by 9 overseas bureaus and circulated over 100 cities around the world.
The network of Sing Tao Daily helps the company to gather information with higher speed.Moreover, the communication among the twenty-two offices facilitate the flow of News. These help increase the efficiency of the publication of the newspaper.
Sing tao Daily has chosen to refresh its image and editorial content by positioning itself as the newspaper of choice for the middle class , who demand a more high-brow content. Sing Tao Daily also targets at students by offering them cheaper subscription editions.
Sing Tao Daily overseas editions target at the Chinese immigrants in foreign countries such as U.S and Canada.
Sing Tao Daily’s editorial product is created by using daily Chinese language Internet feeds from Hong Kong, together with national feeds from Sing Tao Daily news bureau in New York and from various regional editorial staffs.
The information is transmitted via electronic files to the individual production facilities where prepress departments compose the pages using a Chinese electronic publishing system called FounderFit from Founder Group Corp.
The Founder Group based in Beijing, was the first company to design a system of compression, decompression and storage, which allowed the Chinese language to be digitally typeset. The Founder Group is funded by Peking University, which is owned by the Central government.
Moreover, A new Information Services Department of Sing Tao Media Holdings Limited has been set up. It is a combination of the former Sing Tao Daily Main Library, Sing Tao Daily Business Library, Hong Kong iMail/Hong Kong Standard Library and the Sing Tao EDP Team. There are four major services which provide lots of help to the editorial staff in the Group:
Apart from that, the Sing Tao Electronic Photo System acts as a complement. It provides some wire photos from six popular news media, pictures which used for daily publication, photographs taken by their own staffs and photo archives. The photos are classified for easy retreival. For the sake of keeping a record of all the information resources owned by the Group, the Department has organized a web-based library resource catalogue. The staff members therefore can check the particular news clipping files, photos or reference books through the web conveniently.
Some people perceived that the Sing Tao is a traditional and conservative newspaper. In order to get rid of the label, recently , it has launched a "daring and middle class" communication platform to rejuvenate its image as a contemporary, proactive and distinguished newspaper. Sing Tao 's belief is to step out and listen to the minority segments that are ignored in society in order to provide the best for its readers.
With respect to its political belief, Sing Tao has a pro-government history. Before the Handover of Hong Kong, it supported the British colonial government; and once Hong Kong turned into a Special Administrative Region, it turns to support the Beijing government. This can be esaily identified in the editorials.
Sing Tao Daily has embarked upon many promotional campaigns. These programmes aim to support the overall brand positioning of the newspaper and specific editorial content to stimulate trial, circulation and readership.
Further to the editorial repositioning in autumn 2002, Sing Tao launched a series of brand building activities which include direct opinion exchanges with readers. A special edition with highlights of Sing Tao Daily's core and enhanced content, were distributed to the target audience to further support product awareness, rejuvenate the brand image and stimulate trial and purchase.
Sing Tao Daily was the first newspaper to publish a series of 9-11 special supplements to keep the public informed following the events of September 11 2001.Topical and ad hoc supplements including Property Market, JobMarket and World Cup pullouts have also been included to arouse public recognition. Sing Tao Daily is the first and only newspaper to support the Angel Campaign, which aims to encourage the public to support each other and think and act positively during the economic downturn. Its reputation is increased by the positive feedback on the campaign and the star-studded event held in its name.
Sing Tao Daily has also held for 18 years Inter-School Debating Competition to promote its editorial content. An other example is The Leader of the Year Award, which aims to recognise and encourage the achievements of Hong Kong’s individuals who have made outstanding contributions to Hong Kong’s success and prosperity, linking the territory to China and the rest of the World.
Sing Tao Group established an International News Centre in June 2002 to further enhance the efficiency and power of its global network. The major focus is to leverage off the group’s network strength and resources, to provide first hand, extensive news reporting without geographical or time limitations. The set up assures the group’s quality as a content provider servicing global Chinese communities.
Moreover, the group relaunched and repositioned The Standard in 2002, positioning it as the English-language business newspaper focusing on Greater China for the Hong Kong business community. The Standard offers business insights pertinent to company and industry specific news and commentary from the columnists in town such as Stephen Brown, Michael DeGolyer and Stephen Vines. It also provides comprehensive features including business, sports, lifestyle and leisure.
The news in the website of Sing Tao Daily is the same as what in the printed paper for sales. Readers can read the following information:
See also:
History
Market
Editorial Product
Similar to other media libraries, it contains not only reference books and magazines, but also plenty of photographs and newspaper clippings. Brand values
Promotion
Recent Development
The Firsts of Sing Tao Daily
Website
Moreover, roller news and Chinese Radio are as well accessible in the website.
On top of being accessed by people in Hong Kong, the website can also be accessed by people in Canada, USA and Australia with different versions.
For example in Australia, people can get the information about their local news, society, investment, weather, etc..External links