Taco Bell
Taco Bell is a
fast-food restaurant chain which is a division of Yum! Brands, Inc. It originated
as a
hot dog stand founded by Glen Bell in
1946. After experimenting with
alternate
food items, he opened three
Taco-Tia stands between
1954 and
1955.
He then sold the stands to his partners and opened the first Taco Bell in
1962. In
1978, Bell sold the chain to
Pepsi. The chain was spun off
along with Pepsi's other
restaurant holdings in
1997.
Taco Bell serves items based on Mexican cuisine, as adapted to the needs of the fast-food industry. It is headquartered in Irvine, California.
In 1998, it introduced the Taco Bell Chihuahua, who spoke the line in commercials for their wildly popular "Yo quiero Taco Bell" campaign.
See also: Priszm Brandz
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