The BMW Films were originally intended to be webcast only. A promotional DVD was made for in-house circulation, and its ensuing popularity (and emergence on eBay) convinced parties involved to distribute the collection in hard copy. The original pressing did not include The Follow; the film was removed from the BMW Films website. Internet rumours attributed the cause to a contract dispute with Whitaker, who had only signed to do an online promotional film, and who exercised a contractual right to remove The Follow from wide circulation promotional DVDs for personal reasons.
The Follow is now available via both webcast and DVD.