The show is well-known for its direct, confrontational approach, with O'Reilly often getting into heated arguments (and sometimes shouting matches) with guests. While he tends to turn some people away from his show with his brash attitude, he has also attracted millions of viewers with his distinctive, heavy-hitting interviewing style. He claims that his show is a "no spin zone" and that "the spin stops here," though many observers from both sides of the political spectrum consider O'Reilly (and his show) essentially conservative in viewpoint. O'Reilly ends each episode of The Factor by reading mail sent in by viewers, which is usually equally divided between those that like him and those that hate him.