According to a recent NADbank survey, The Province's average weekday readership was 520,100, making it British Columbia's most read newspaper. Its six-day average circulation was 167,746 copies a day (as of December 31, 2001). [1]
In 1923, the Southam family bought The Province. By 1945 the paper's printers went out on strike. The Province had been the best selling newspaper in Vancouver, ahead of the Vancouver Sun and the News Herald. As a result of the six-week strike, it lost significant market share, at one point falling to third place. In 1957, The Province and the Vancouver Sun were sold to Pacific Press Limited which was jointly owned by both newspaper companies.History