Because The Rep is geared towards younger readers, it seldom covers world news, concentrating on the hip hop and pop news of Arizona, such as restaurant, museum, concert, movie and club information, and interviews with movie and music stars, directors, artists and such other personalities. In addition, it has a yearly award, where the best companies at different areas in Phoenix are awarded.
One of the columnists on this weekly newspaper, Deshong Sherry, also earns her living in the news department of television's channel 12 in Phoenix.