Lord de la Warr headed the contingent of 150 men who landed in Jamestown on 10 June 1610, just in time to persuade the original settlers not to give up and go home to England. He had been given instructions by The London Virginia Company to kidnap Native American children. These instructions also sanctioned the murder of the Iniocasoockes, the cultural leaders of the local Powhatans. De La Warr proceeded to initiate the First Anglo-Powhatan War, which has been descibed as an act of genocide. He had been appointed governor-for-life (and captain-general) of Virginia, and he outfitted their three ships and recruited and equipped those men at his own expense. Leaving his deputy Sir Samuel Argall (circa 1580 - circa 1626) in charge, de la Warr returned to England and published a book about Virginia, The Relation of the Right Honourable the Lord De-La-Warre, of the Colonie, Planted in Virginia, in 1611. He remained the nominal governor, and he had received complaints from the Virginia settlers about Argall's tyranny in governing them for him, so de la Warr set sail for Virginia again in 1618, to investigate those charges. He died en route and was buried at sea.