Lodge is the beautiful daughter of Hiram Lodge, the richest man in Archies city of Riverdale, and his wife Hermione Lodge, and as so, she enjoys a very posh lifestyle, but she chooses to hang out with her poorer friends instead, in part to try to conquer the love of Archie Andrews.
Vain but good-hearted, Lodge, a fashion-conscious character, is the star, alongside best friend and love rival Betty Cooper, of an Archie spin-off, Betty And Veronica Magazine.
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