Victoria Bitter
Victoria Bitter or
VB as it is commonly called is the most popular
beer sold in
Australia, both on tap and packaged. Despite its name, it is technically a fairly standard commercial
lager rather than a
bitter, although one which has perhaps slightly more bitterness than many.
It was introduced in the mid 1960s with an innovative television advertising campaign featuring an orchestral score, images of working-class Australians at work and play, and a voice-over by notable Australian actor John Mellion. The campaign is still used to this day.