Lombardi's teams were characterized by the precise execution of its offensive plays (the most famous of which was the Packer power sweep), but just as important to his success was Lombardi's skill as a motivator.
One of the most famous games in the history of football was the NFL championship game of 1967, in which his team played the Dallas Cowboys in Green Bay. The game time temperature was 13 degrees below zero (Fahrenheit), and the game has come to be known as the Ice Bowl. Near the end of the game, with time running out, the Packers were behind in the score, and near the goal line. Their quarterback, Bart Starr, ran a quarterback sneak, with guard Jerry Kramer taking out Dallas player Jethro Pugh; Starr scored the touchdown and won the game in the final seconds. Lombardi later said of that play, "We gambled and we won."
Lombardi's success is legendary, and he is often associated with the maxim, "Winning isn't everything, it's the only thing." However, he did not coin this phrase, and it is uncertain if he actually ever said that; however, he was quoted as saying something somewhat different: "Winning isn't everything, but wanting to is."
There is web site devoted to him at http://www.vincelombardi.com/