He was descibed by Horace Donisthorpe as "the father of British myrmecology" (the branch of entomology dealing with ants).
He is most famous for his book, "An account of English ants", published in London by A. Millar in 1747. It was the first scientific paper written on ants with 109 pages and brought together all previous observation into a single volume. When it was published it was quite controversial, since Gould, albeit reluctantly, conceeded that his observations directly contradicted the Bible, specifically Proverbs 6:6-8, where it was written:
His book remains an important early record in ant observation and the science of myrmecology, even though he only recognised a handful of species, which he categoried as "hill ants", "jet ants", "red ants", "common yellow ants", and "small black ants".
His work is divided into four chapters: