Yazhou Zhoukan (亞洲週刊), literally as "Asia Weekly", is the only international Chinese newsweekly which has been published for over 15 years. It has a broad content which includes both economic and international news. Its prospect is optimistic because of its worldwide readers.
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2 Highly Educated Asian Readers 3 Famous and Prestigious 4 External Links |
Yazhou Zhoukan has been published since 1987. It is jointly owned by Ming Pao Group (明報集團) and the TOM group (TOM 集團). It has around 11-15 employees. It has been and is now the world's only International Chinese newsweekly issued on Sundays. It analyses and reports international current issues based on Chinese people's values and perspectives. It covers both Asian news, international news and international business news. Yazhou Zhoukan involves a lot of IT elements. Since 1991, computers have been broadly used in the production for all the typesetting work. In addition, an official homepage was established in 1998.
Yazhou Zhoukan reports news happened in the political, economic and cultural fields around the world. The readers of Yazhou Zhoukan are mainly Asians in Hong Kong, Singapore, Mainland China, Malaysia, and Taiwan. According to its research, most of its readers come from the middle class who are highly-educated and receive relatively high incomes. More than 75% are working in the managerial and financial areas.
In 2002, Yazhou Zhoukan was elected the most popular Chinese magazine among Asian financers and executives. Yazhou Zhoukan also holds the "Young Chinese Entrepreneur Award" (華人青年企業家大獎) annually. Its aim is to encourage young entrepreneurs to excel in their fields in order to create a good prospect for the Asian economic climate.
The winners of the award are chosen among young Chinese entrepreneurs below 40 years old and only one winner is selected from each of the following five important Asian areas: China, Taiwan, Hong Kong, Singapore and Malaysia. The winners of the 2002 Young Chinese Entrepreneur Award are mainly CEOs or Group Managing Directors of the companies with prestigious status and the names are shown as follows:
Background
Highly Educated Asian Readers
Famous and Prestigious
Yazhou Zhoukan has also received several awards from various organizations. In March 2003, its photographer Kwong Wing-keung has won the Focus at the Frontline 2002 organized by the Hong Kong Press Photographers Association in the Photo Essay Category for his work "Afghan- being neglected because of her peace". Three months later, the story "Exclusive Report: Liu Xiaoqing, the Movie Star of the Mainland China, was Imprisoned" has won the 2003 SOPA (Society of Publishers in Asia) Editorial Excellence Award for "Excellence in Reporting" in the Chinese Language Category.External Links