In 1909, under the savvy ownership of Edwin A. Grozier, the Boston Post engaged in its most famous publicity stunt. The paper had several hundred ornate, gold-tipped canes made and contacted the selectmen in New England's largest towns. The canes were given to the selectmen and presented in a ceremony to the town's oldest living man. Many towns in New England still carry on the Boston Post cane tradition with the original cane they were awarded in 1909.
By the 1930s, the Boston Post had grown to be one of the largest newspapers in the country, with a circulation of well over a million readers. Throughout the 1940s, facing increasing competition from the Hearst-run papers in Boston and New York and from radio and television news, the paper began an inevitable decline from which it was never to recover. The paper finally closed its doors in 1956.
See also: Boston Herald, The Boston Globe