It is measured as the percentage change in demand that occurs in response to a percentage change in income. For example, if, in reponse to a 10% increase in income, the quantity of a good demanded increased by 20%, the price elasticity of demand would be 20%/10% = 2.
For sober goods it is negative: with a rise of income one changes to more luxury alternatives.
List of Marketing Topics | List of Management Topics |
List of Economics Topics | List of Accounting Topics |
List of Finance Topics | List of Economists |