List of marketing topics

• marketing an overview

• marketing fundamentals
  • consumer
  • customer
  • marketing mix
  • sustainable competitive advantage
  • core competency
  • experience curve effects
  • marketing myopia
  • market segment
  • target market
  • business model
  • value
    • value chain
    • value migration
  • market share
  • economies of scope
  • end-user
• product management
  • product
  • product differentiation
  • product life cycle management
    • diffussion
    • new product development
      • research and development
      • conjoint analysis
      • Quality Function Deployment
      • list of product failures
    • planned obsolescence
    • Crossing the Chasm
    • technology lifecycle
  • product line
  • whole product
  • product portfolio
    • B.C.G. Analysis
    • G.E. Multi Factoral analysis
    • contribution margin analysis
    • cannibalization
    • product bundling
    • problems with portfolio models
  • positioning
    • perceptual mapping
    • factor analysis
    • multi dimensional scaling
    • discriminant analysis
    • preference regression
  • brand management
    • brand
    • brand equity
    • private brand
    • corporate branding
    • family branding
    • individual branding
    • List of most frequently mentioned brands in the Billboard Top 20
    • corporate identity
    • trademark
      • genericized trademark

• pricing
  • price
  • price points
    • psychological pricing
  • pricing objectives
  • discounts and allowances
  • penetration pricing
    • price wars
  • variable pricing and real-time pricing
  • pricing for profit maximization
  • price discrimination
    • price skimming
    • two part tariff
  • price elasticity of demand
  • geographical pricing and price zoning
  • cost-plus pricing
    • markup
    • cost-plus pricing with elasticity considerations
    • break even analysis
  • rate of return pricing
  • competitor indexing
  • joint product pricing
  • transfer pricing
  • barter
• marketing management
  • marketing plan
  • strategic planning
  • implementation and control

• promotion
  • sales promotion
  • advertising
    • mind share
    • mass media
    • television commercial
    • advertising slogan
      • list of advertising slogans
    • subliminal advertising
    • product placement
    • Nielsen Ratings
    • sex in advertising
    • subvertising
  • personal selling
    • sales techniques
    • negotiation
    • shill
    • sales force management
      • sales force management system
  • publicity
    • buzz
    • word of mouth
    • viral marketing
    • undercover marketing
  • public relations
• e-marketing
  • personalized marketing
  • permission marketing
  • E-commerce
  • Business to Business Electronic Commerce (B2B)
  • Business to Consumer Electronic Commerce (B2C)
  • Online auction business model (C2C)
  • Website promotion
  • Search Engine Optimization
  • bricks and clicks business model
  • disintermediation
  • The dot com boom
  • customer relationship management(CRM)systems
  • web banner
  • spamming
  • multimedia

• distribution
  • retail
    • shopping mall
    • department store
      • list of department stores
    • supermarket
      • list of supermarkets
    • franchising
  • wholesaler
  • supply chain
  • supply chain management
  • logistics
  • logistic engineering
  • shrinkage
  • drop shipping
• direct marketing
  • database marketing
  • telemarketing
  • Multi-level marketing
  • specialty catalogs
  • pyramid scheme
    • LGAT
  • Direct Marketing Association

• marketing strategies
  • growth strategies
    • horizontal integration
    • vertical integration
    • innovation strategies
    • aggressiveness strategies
    • P.I.M.'s study
  • strategies for mature and declining markets
  • market dominance strategies
  • Porter generic strategies
  • mass customization
  • marketing warfare strategies
    • offensive marketing warfare strategies
    • defensive marketing warfare strategies
    • flanking marketing warfare strategies
    • guerrilla marketing warfare strategies
      • guerrilla marketing
• consumer behaviour
  • demographics
  • lifestyle
  • buyer decision processes
• evolution of marketing
  • production orientation
  • sales orientation
  • marketing orientation
  • personal marketing orientation

• marketing research
  • qualitative marketing research
    • focus group
  • quantitative marketing research
    • survey techniques
    • questionnaire construction
    • scales
    • sampling
      • simple random sampling
      • systematic sampling
      • stratified sampling
      • cluster sampling
      • multistage sampling
      • nonprobability sampling
  • experimental techniques
  • observational techniques
  • industry or market research
    • environmental scanning
    • SWOT Analysis
    • competitor analysis
    • ecological model of competition
    • Porter 5 forces analysis
  • data analysis techniques used in marketing research
    • cross tabs
    • logit analysis
    • intent scale translation
    • preference-rank translation
    • conjoint analysis
    • factor analysis
    • multi dimensional scaling
    • discriminant analysis
    • cluster analysis
    • preference regression
• services marketing
  • service
  • quality
  • gaps analysis
  • complaints handling
  • experience economy
  • service sector
  • service mark
• criticisms of marketing
  • propaganda
  • No Logo

• list of management topics
• list of human resource management topics
• list of economics topics
• list of finance topics
• list of accounting topics
• list of information technology management topics
• list of production topics
• list of international trade topics
• list of business law topics
• list of business ethics, political economy, and philosophy of business topics
• list of business theorists
• list of economists
• list of corporate leaders
• list of companies